REVEALING A STORY
OF SUSTAINABILITY
Dana is a leader in the design and manufacture of highly efficient propulsion and energy-management solutions that power vehicles and machines in all mobility markets across the globe. The Sustainable Mobility Center in Maumee, Ohio is home to a microcosm of all that innovation and determination. Dana tapped EEI Global to create a branded experience within the iconic center. In designing a series of displays to unpack the chapters of their story, EEI mirrored the client’s perspective. We effectively conveyed a narrative about sustainability, all the while remaining eco-conscious throughout the design, fabrication and installation process.
SERVICES PROVIDED
- Brand Strategy | Planning | Identity
- Exhibit Fabrication | Engineering | Rental
- Event Marketing | Tours & Road Shows | Trade Shows
- Immersive Digital | Content Development | Film & Motion
- Business Theatre | Meetings | Media Launches
- Graphic Production | Tension Fabric | Digital Printing
CLEAN. MODERN. ECO-CONSCIOUS
To the EEI Global design team, the concept of Sustainability inspired a clean, sleek, modern aesthetic, which they combined with strong Dana brand cues. And they ensured the result would be eco-conscious through and through.
The team created five spaces within the lobby and interior of the Sustainable Mobility Center to convey different chapters of the story. For the lobby, we created a beautiful product showcase, festooned with illuminated pylon graphics that reach up into the atrium to extol Dana’s commitment to people, products, the planet, and our future. Other touches include a large hallway graphic mounted on what looks like a slab of wood. Etched into it is the word Sustainability. The wood used for the signage is an environmentally friendly, soy-bonded product harvested from sustainable sources. From the product/vehicle display area, to the Customer Tour Path to the Dana Diamond Room, the clean, sleek, modern aesthetic shines through.
The eco-consciousness of the EEI team flowed from design, and continued throughout installation of the displays. The team chose environmentally-friendly materials, and followed eco-responsible processes during installation. From storytelling, to materials, to completion, the EEI team’s design for the branding experience for Dana’s Sustainable Mobility Center holistically reflected the goals of our client.