Materials science industry leader Dow has partnered with EEI Global for several years to create targeted trade show experiences. With face-to-face events on pause in 2020, Dow turned to a virtual platform to stay close to their customers and prospects. To ensure the success of this new way of doing business, EEI stayed close to Dow, delivering unwavering support behind the scenes.
- Brand Strategy | Planning | Identity
- Exhibit Fabrication | Engineering | Rental
- Event Marketing | Tours & Road Shows | Trade Shows
- Immersive Digital | Content Development | Film & Motion
- Business Theatre | Meetings | Media Launches
- Graphic Production | Tension Fabric | Digital Printing
TRUST AND EXPERTISE BEHIND THE SCENES
Key for Dow was to maintain their voice in the market despite the loss of the face-to-face marketing channel they had relied upon. Launching a new virtual platform would fill that gap — once everyone learned to use it effectively. EEI helped smooth Dow’s transition into the digital landscape by contributing our keen understanding of Dow’s brand voice and its products. Our established relationships among various contributors within and outside the organization boosted collaboration among the newly-formed virtual events team members.
Having executed dozens of in-person events with us, Dow has come to trust the behind-the-scenes support of EEI. That’s why the transformation of our account director into a digital producer for Dow’s new virtual events made so much sense. From staying focused on business objectives to organizing content to troubleshooting, we did what we’ve always done: deliver the details for Dow.
Having successfully navigated the challenges of this all-new way of engaging customers, the team is happy to report that attendance at the virtual shows exceeded Dow’s expectations. The virtual event platform is a tool Dow has integrated into other marketing plans, thanks to the team that helped make it happen.